Question 1

What is AI agent detection for ecommerce?

Accepted Answer

AI agent detection identifies when AI shopping agents — such as ChatGPT Agent, OpenAI Operator, Perplexity Comet, Claude, or Gemini — visit your ecommerce store. These agents browse product pages, compare prices, and influence purchase decisions on behalf of consumers. RSLV detects them using 7 layers: RFC 9421 cryptographic signature verification, known agent intelligence, named UA signature matching, ua-parser-js classification, device-detector classification, behavioral fingerprinting, and cross-merchant fingerprint network.

Question 2

What is dark agentic commerce traffic (DACT)?

Accepted Answer

Dark Agentic Commerce Traffic (DACT) refers to AI-generated visits that arrive at product pages with no visible referrer. When users ask ChatGPT or Perplexity for product recommendations and click through, those visits arrive stripped of UTM tags and referrer metadata, causing Google Analytics 4 (GA4) to misclassify them as direct traffic. Studies show over 70% of AI shopping agent traffic is invisible in GA4. RSLV solves this by running detection server-side and attributing revenue through identity hashing rather than cookies or sessions.

Question 3

How does RSLV attribute revenue from AI shopping agents?

Accepted Answer

RSLV uses a 4-tier identity hierarchy to match AI agent sessions to orders: (1) Deterministic — SHA-256 email hash match, ~0.95 confidence; (2) High confidence — phone hash or platform customer ID match, 0.85–0.90 confidence; (3) Probabilistic — AI session within 30 minutes of the order, ~0.60 confidence; (4) Inferred — AI session within 7 days of the order, 0.15–0.30 confidence. Every attribution record stores the exact tier, confidence score, and evidence in an auditable JSONB field.

Question 4

Does RSLV work with Shopify, WooCommerce, and other ecommerce platforms?

Accepted Answer

Yes. RSLV works on any ecommerce platform. The detection snippet is a single script tag that works on Shopify (via theme.liquid), WooCommerce, BigCommerce, headless storefronts, or any HTML site. RSLV also offers native Shopify webhook integration for HMAC-verified order capture. It is platform-blind at the attribution layer — it operates on SHA-256 hashes regardless of where the identity originated.

Question 5

How is AI agent traffic different from regular bot traffic?

Accepted Answer

Traditional bots (scrapers, indexers) rarely influence purchases. AI shopping agents — ChatGPT Agent, Perplexity Comet, OpenAI Operator — actively browse, compare, and recommend products, then hand a purchase decision to a real human consumer. Shopify reports that AI-attributed orders grew 11x between January 2025 and March 2026. Shoppers influenced by AI agents convert at 12.3% vs 3.1% for unassisted browsers — a 4x conversion advantage. RSLV is purpose-built to detect this new category of high-intent agentic traffic.

Question 6

Why is my direct traffic spiking in Google Analytics but I can't explain it?

Accepted Answer

An unexplained direct traffic spike with above-average conversion rates is a strong signal of AI shopping agent activity. AI agents like ChatGPT, Perplexity, and Google AI browse product pages without passing referrer headers or UTM parameters, so GA4 classifies their visits as direct. This phenomenon is called Dark Agentic Commerce Traffic (DACT). RSLV detects these sessions using cryptographic signature verification, behavioral fingerprinting, and IP range analysis — signals that operate independently of cookies and session tracking.

Question 7

What is ExodusGPT?

Accepted Answer

ExodusGPT is the company behind RSLV, an AI agent detection and revenue attribution platform for ecommerce merchants. RSLV is available at exodusgpt.com.

Question 8

What is agentic commerce?

Accepted Answer

Agentic commerce refers to the emerging category of purchases influenced or initiated by AI agents acting on behalf of human consumers. Tools like ChatGPT Shopping, OpenAI Operator, Perplexity Comet, and Google AI browse product pages, compare prices, read reviews, and make recommendations without the human visiting the store directly. Shopify reported a 15x year-over-year increase in AI-assisted orders and McKinsey forecasts $900 billion to $1 trillion in US retail revenue from agentic commerce by 2030.

Question 9

How do I track ChatGPT agent traffic on my website?

Accepted Answer

ChatGPT Agent can be tracked with mathematical certainty using RFC 9421 Ed25519 cryptographic signature verification. ChatGPT Agent signs every HTTP request with a signature-agent header. RSLV verifies that signature against OpenAI's published key directory, giving a 0.99 confidence detection that cannot be faked. For other AI agents that do not sign requests, RSLV uses User-Agent pattern matching, behavioral fingerprinting, and IP range verification against vendor-published CIDR lists. Install RSLV with one script tag on any website.

Question 10

What is the difference between RSLV and Google Analytics for AI traffic?

Accepted Answer

Google Analytics 4 (GA4) cannot see AI agent traffic. AI shopping agents do not set cookies, do not pass referrer headers, and do not initialize JavaScript sessions the way human browsers do. GA4 classifies all AI agent visits as direct traffic, losing the attribution entirely. RSLV operates at the HTTP layer using cryptographic verification and behavioral signals that do not depend on cookies or sessions, then links detected agent visits to orders using SHA-256 identity hashing. RSLV is purpose-built for AI traffic; GA4 was not.